Head of Corporate Communication (6/8 years' experience in a similar role)
Marketing / Publicité / Communication
As the Head of the Corporate
Communication of BANK ABC Tunisia, you should be able :
- To create,
implement and oversee corporate communication programs that effectively
describe and actively promote ABCT and its products locally to the
targeted constituents (clients, customers, regulators, community and / or
employees as appropriate) in a cost effective manner.
- To establish,
promote and continuously enhance an outstanding corporate brand for the
- To participate in
strategic planning and to coordinate marketing campaigns for ABCT in line
with the Group’s defined objectives.
- To Cultivate
ideas, interact directly with product managers in identifying new
marketing opportunities; prepare regular marketing activity reports and
respond appropriately to questions from the media, other organizations
and/or ABC Shareholders.
- To research,
supervise and coordinate corporate events and major activities that
promote the brand of ABCT
- To maintain ABCT’s website and intranet and keep both
current and dynamic.
- BA in Media Studies,
Journalism, Public Relations or Communications field and/or 6-8 years directly
related experience in Corporate Communications, Shareholder Relations and/or
Knowledge, Skills and Abilities :
communication skills in both Arabic, French and English, clearly
articulate with both the written and spoken word;
- Ability to understand a
variety of people from different cultures and levels; ability to project a
very professional image. International level exposure and experience preferred.
have a strong understanding of corporate communications, company culture,
and how to protect and promote the brand of the company and use this
information to execute effective corporate communications strategies.
- A solid
understanding of the financial industry in order to implement effective
communication of information through different mediums and processes.
computer literate with extensive understanding of Microsoft Office packages as well
as technical media design and production is essential
skills and competencies include: (a) strategic thinking (b)
problem-solving (c) communication (d) collaboration/teamwork (e)
Personal Attributes :
- Excellent organisational, presentation and
Ability to influence and persuade all levels of
the organization through strong written and verbal communication skills.
Master at establishing priorities and
responsibilities in order to balance multiple projects simultaneously and meet
Must have master level presentation and public
speaking skills with the ability to speak confidently and articulately to large
and small groups of people.
Creative problem solving skills with the
ability to act proactively and rapidly to sudden and changing events; including
crisis management statements and media relations.